Privacy Policy

1. Introduction

Serene Globe ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website serene-globe.com or use our accounting automation services.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact information (name, email address, phone number, business address)
• Company information (business name, registration details, industry)
• Financial data (when using our accounting automation services)
• Technical information (IP address, browser type, device information)
• Usage data (how you interact with our website and services)

2.2 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie usage, please see our Cookie Policy.

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and maintain our accounting automation services
• To process transactions and manage your account
• To communicate with you about our services
• To send newsletter updates (with your consent)
• To improve our website and services
• To comply with legal obligations and regulatory requirements
• To detect, prevent, and address technical issues or security breaches

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract: To fulfill our contractual obligations when providing services
• Legitimate Interest: To improve our services and communicate with you
• Consent: For marketing communications and certain cookies
• Legal Obligation: To comply with accounting and tax regulations

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• With your explicit consent
• To trusted service providers who assist in operating our business
• To comply with legal obligations or respond to lawful requests
• To protect our rights, property, or safety, or that of our users
• In connection with a business transfer or merger

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection
• Incident response procedures

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Financial data may be retained for up to 7 years in compliance with UK accounting regulations.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us using the information provided in Section 11.

9. International Transfers

Your personal information may be transferred to and processed in countries outside the UK. When we do so, we ensure appropriate safeguards are in place to protect your data, including adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

12. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters: